Running with the Big Dogs

Updated: Not Speaking at Web 2.0 ;-)

[Update: my friend Chris Jaffe -- who is Yahoo!'s in-house strategy guru on ad creative and who's been doing a lot of work on social -- will be taking my spot at Web 2.0.]

I think the graphic says it all. I'll be on a panel discussion titled: Social Or Anti-Social? The Next Generation of Online Display Ads. This is an important topic for brand marketers. I doubt my conclusion will surprise anyone -- ads need to be more social! -- but there are many dimensions to the "social-ness" that is possible with online ads and I expect this will be a great exploration of everything from dynamic ads that recognize influencers (from followers) and tailor messages to them; to making ads more viral; to adding a social element to your creatives to improve engagement. I look forward to seeing you there.

Upcoming Speaking Engagements

I've got a couple of speaking engagements coming up and have been remiss in posting:

Next Friday, July 10th, I'm talking about online advertising as a monetization strategy along with other online publisher and ad network folk at Garage.com's Revenue Bootcamp.

And with a little more warning, I'll be keynoting the 2nd day of the Vancouver Internet Marketing Conference on Sept. 17. IMC organizes conference that focus on the ROI of online marketing as well as current trends and latest developments. My topic will cover the past, present and future of online advertising -- some myths, best practices and (as you can imagine) suggestions on how online needs to evolve to be a media Big Dog.

I hope to see you there!