Calling all creatives...and especially creative technologists (aka technically-savvy creatives). Online needs help!
Every once-in-a-while, you see something that resets your understanding of the possible. Awhile back, one of the savvier creative technologists I know sent me a few links to "living one-sheets." Here are a few examples: Bride Wars, Marley & Me and Step Brothers.
Or, check out this video:
The "ah-ha" for me was that video isn't an ad format -- it is a creative tool. All these ads use video with the sound OFF -- and they have the potential to make a standard banner engaging: they could make you cry, laugh or just pay attention. All we need is talented creatives to put this technique to use in the service of branders. Have at it.
